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Start a Company

Having observed others in my past I knew from the very start I wanted to make everything legitimate, I also knew to be successful I needed to go all in. So from day one I went full time at True Gentleman.

Build a Website

When you are an entrepreneur you learn to be scrappy so I have built 5 different websites over the last few years and this is a screen shot of the current one.  it allows you to shop for several accessories online, design a suit, educate yourself on suiting, and schedule an appointment by clicking an open spot on our calendar.

This was a challenge to get right because I had to test who my client was online and what they were wanting. Ultimately we have darkened the website to make it appeal to an older generation and we guide the customer to scheduling an appointment.

Build a Team

Building a team has be one of the hardest but most rewarding challenges in building a business. I was given the advice to find what I am really good at and if i can’t learn to be good at some of my weaknesses that i should hire people to fill in those gabs.

I also learned really quickly that you just can’t do everything yourself, especially when business is booming.

I started by hiring sales reps (Sam Williams) was my first one and he has been a rock star from day one. Now he help me manage other sales reps and day to day tasks.

I have hired out all Accounting work because it is not my strength.

My social media is a joint effort from everyone on the team but our main strategy comes from Kailee, Sam and myself.

Brian Logan True Gentleman

Brian Logan

Marketing
kailee-wright-black-leather-jacket

Kailee Wright

Social Media
Lassonde University of Utah Entrepreneur

Trapper Roderick

Founder
Barclay burns Utah

Dr. Barclay Burns

Mentor / Professor
2785

Sam Williams

Haberdasher / stylist / Partner
Mckay Anderson Utah Utes

Mckay Anderson

Sales

Create Systems and Processes

The hardest thing when starting from scratch is you wake up every day and you aren’t quite sure what you have to do or where you should start. All you know is business needs to grow and make money.

Right from the beginning I started making scheduling an appointment with me really easy for my customers

The hardest thing when starting from scratch is you wake up every day and you aren’t quite sure what you have to do or where you should start. All you know is business needs to grow and make money.

Right from the beginning I started making scheduling an appointment with me really easy for my customers

I also wanted to make the ordering process as easy as possible for my customers. I used to have little flip charts of different options when designing a custom suit. Now everything is online. This allows me to be prepared just about anywhere to meet with a customer. The best part is now that its all online and we have cataloged some of our fabrics, a reoccurring customer can design and order his own suit without us having to meet with them in person.

Current Project

Processes completely change all the time, Especially in a start up. We call it pivoting  a big change a pivot. This is critical for our survival since we are a small team but together we all do our part and make decisions together to ensure that our business will last generations. We are currently working on the commerce part of our business, because we have a large social media following we want to ensure we are capitalizing on all platforms.

Future Project

Our next big step with True Gentleman is going to be a store front. Many of our customers love that we come to them and provide them a hassle free tailored experience to them. However over the years we have missed out on so many sales because a lack of a location. Younger generations want to come to us rather than us going to the.

We will continue to serve many customers at their home or office upon request but we plan to open a store front with a Barber in the back that will give you the Ultimate True Gentleman experience. We are in the process of raising $250,000 in order to launch this store properly.

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